Formed in 2009, Gaelic Direct took one family's love for the GAA and turned it into one of the leading GAA merchandise sites on the web.

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Our mission statement was simple, provide stylish and affordable merchandise for all the GAA supporters in Ireland and around the World.

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Led by former Armagh Camogie Player Yvonne Morgan, Gaelic Direct has grown from selling teddy bears and scarves, to stocking hundreds of GAA related items.

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As a forerunner in an ever expanding market, the personal touch that Gaelic Direct provides sets us apart from our larger and more corporate competitors. 

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"The GAA is all about a sense of community, and that is the ethos of our company, whatever county colours you wear, we are all one family"

Yvonne Morgan 

Gaelic Direct